Jen Wickline, herself previously a commercial lobster fisherman in Maine USA, is the face behind Grundéns debut into New Zealand – and as a long-time devotee of the brand herself, she couldn’t be more enthusiastic about the move.
‘Grundéns has consistently proven itself to captains and crews. This is why I have fought so long and so hard to bring this gear to NZ: our fishing community deserves the best and this gear is recognised as the premium commercial fishing gear in the world.’
Recently, the brand has achieved universal fame through the popular Deadliest Catch series; featuring hardy Alaskan crab fishermen risking life and limb in some of the world’s most severe marine conditions. Any gear being worn by those men in that environment simply has to be the best – there is, quite simply, no higher qualification possible.
For Jen, the introduction of Grundéns into the NZ market is the realisation of much hard work and perseverance. Her total belief in the quality of this commercial fishing gear is evident in her passion for the equipment, with her own personal use of Grundéns.
‘Buying Grundéns gear is an investment,’ says Jen. ‘This is not a throw-away product. This gear is designed to last– this is the real deal.’